Short-Term Rental Regulations in Wisconsin

State Overview
Wisconsin does not preempt local STR regulation. Municipalities have authority to license and regulate short-term rentals under local zoning and licensing codes. The state imposes a 5% State Sales Tax (Lodging) in addition to any local taxes.

Cities in Wisconsin

City Permit Tax Rate Day Limit Primary Res.
Door County ✓ Required 13.5%–14% No limit No
Lake Geneva ✓ Required 13.5% 180 days No
Madison ✓ Required 15% 30 days (see details) Required
Racine ✓ Required 13.5% No limit Required
Wausau ✓ Required 13.5% 180 days No
Wisconsin Dells ✓ Required 12.25% 180 days (see details) Varies

Wisconsin's STR Landscape

Wisconsin does not have a uniform STR framework, leaving regulation to individual municipalities. The state imposes a 5% State Sales Tax (Lodging) in addition to local taxes.

Regulation varies significantly across cities. Some cities (Madison, Racine, Wisconsin Dells) require primary residence, while others (Door County, Lake Geneva, Wausau) allow non-owner-occupied rentals. Tax rates vary from 12.25% to 15%.

Popular Short-Term Rental Markets

High-demand markets in other states — compare their permit, tax, and day-limit rules:

Other States

Alabama 7 cities Alaska 1 city Arizona 9 cities Arkansas 3 cities California 30 cities Colorado 12 cities Connecticut 1 city Delaware 2 cities District of Columbia 1 city Florida 24 cities Georgia 8 cities Hawaii 4 cities Idaho 3 cities Illinois 7 cities Indiana 4 cities Kentucky 3 cities Louisiana 2 cities Maine 4 cities Maryland 4 cities Massachusetts 6 cities Michigan 8 cities Minnesota 3 cities Mississippi 3 cities Missouri 5 cities Montana 3 cities Nevada 1 city New Hampshire 2 cities New Jersey 5 cities New Mexico 3 cities New York 12 cities North Carolina 7 cities Ohio 7 cities Oklahoma 3 cities Oregon 3 cities Pennsylvania 9 cities Rhode Island 2 cities South Carolina 9 cities South Dakota 2 cities Tennessee 7 cities Texas 15 cities Utah 7 cities Vermont 2 cities Virginia 6 cities Washington 5 cities West Virginia 2 cities Wyoming 1 city